Backflip Gymnastics branding

Backflip Gymnastics started in September 2008 by 5 times British Champion Katie Cannon. Backflip has developed a unique programme which offers fun classes for children who would like to learn basic gymnastics in an uplifting environment. Their aim is to build on core elements needed such as strength, flexibility, coordination, and agility. With a focus on gymnastics and an audience aged between 2 - 12 years old, I wanted to create a brand that felt simple and young, with a cross between professional and fun. After finalising the brand, I designed leotards, t-shirts, stationery and now working on launching their new website.